| HotelWorld Network will take advantage of JAZD’s Web 2.0 platform, offering clients customizable, branded microsites. These sites will provide buyers with traditional listing information including downloadable product specifications, pricing and marketing literature, alongside deep content including whitepapers, podcasts, webinars and company specific research. Opt-in registration for content provides member companies highly-qualified, motivated leads, and a robust SEO program drives targeted purchasers to the products they are looking for. The platform also incorporates an array of social media tools for users to share information and network with peers in real time – making this the first truly interactive directory in the hotel marketplace. |
|
|
