JAZD Markets, Inc.

Today is a great day at Jazd Markets. We are thrilled to announce we’ve formed a partnership with the technology content gurus at Technology Business Research, Inc. (TBR)!

We’re committed to forging strong, mutually beneficial partnerships with like-minded businesses (learn more about partnering with Jazd Markets here) and this relationship with TBR is a perfect fit for us.

Both TBR and Jazd Markets are committed to providing their customers with the expert knowledge they need to make smart buying decisions. This mutual commitment to empowerment through education is at the core of this new content interchange.

TBR’s expert market research and analysis will contribute to and enhance the industry news and analysis Jazd Markets directories already offer.

Come August, Jazd Markets users will be able to leverage new content on computer, software, telecom, mobility and the professional services industries through TBR’s market research and customer satisfaction studies.

That is the question.

Ever tried to use a hammer to tighten a screw? No? Then I would stay away from using Twitter as a push marketing tool.

Confused? Well, I bet if you did use a hammer to slam in a screw you wouldn’t be irate at the hammer manufacturer for the dents and cracks its product left behind. You’d know those marks were left because you used a great tool for the wrong purpose.

This is how I approach the Great Twitter Debate. Is it a huge Marketing Time Suck or is it an Innovative Marketing Tool?

Now, I’m by no means a Twitter fan girl. Its frequent crashes are frustrating and finding the right platform with which to access your stream can be annoying. I mean, come on. Why isn’t the Twitter platform the best platform?

That aside, I believe Twitter is an Innovative Marketing Tool . . .  When used correctly.

I’ve found it to be a very useful to listen in on conversations about my company’s brand.

Twitter allows us to be the flies on the wall in our customers’ and in industry experts’ closed-door meetings. Think your latest product launch went off without a hitch? Well, before you give you and your team the proverbial pat-on-the-back, head to twitter and search your company name. What was your customers’ experience? Did the industry have a reaction to your incredible new product or service? If they did, was it positive or negative?

In the positive and negative scenario, creating and keeping up a corporate Twitter account allows you to react to customer feedback and industry feedback in real-time.

Find an unhappy customer? Reply to their Twitter handle and offer your personal assistance. Find a brand evangelist? Reply to their Twitter feed with a heartfelt “Thank You,” or better yet, a tangible reward. Doesn’t need to be big reward – ask them to Direct Message you their address and send them a tchotchke you keep on hand. The people at TechSmith do this very well. Tweet something positive about their screen capture tool Snagit and they’ll send you a titanium spork!

My advice to you is, if you haven’t set up a twitter account for your brand yet, do so soon. Use it as a tool to engage your customers and to network with like-minded businesses in your industry.

Just stay away from hammering your products home. You’ll only wind up bruising your brand.

Enter any online-online marketing help forum or discussion group and you’re guaranteed to see a myriad of posts about the subject.

“SEO Help!” “Long-Tail Terms, Worth It?” “Five SEO Tips to Drive Traffic.” You get the idea.

Well for those of you who swear by the Three-Word-Rule you can give yourself a big ol’ pat on the back for being right . . . for the most part.

Chitika, an ad network (you may know them from their iPad tracker), recently published results showing that there is a “SEO Sweet Spot.” And according to their findings, most organic search traffic was the result of three-word searches.

Chitika came to this conclusion after looking at a sample of 41,103,403 impressions of search engine traffic coming into their network between June 13th and 19th.

“Within the sample, 10,710,579 impressions – some 26% of all search traffic – came from three-word searches,” Chitika posted. “The next top word counts were two-word (19%), four-word (17%), and finally one-word (14%). “

And if your query is longer than five words you can forget about it being effective. According to Chitika “Any query beyond five words will see dramatically lower traffic, throwing into perspective just how fragmented traffic from long queries really is.”

Chitika also took a deeper look into whether there was a correlation between the word count of a query and a visitor’s intent when it comes to advertising click rates.

Turns out there is.

In the case of advertising click rates; having 5, 6, and 4 word search terms is best.

The conclusion? There is a definitive window for success in search optimization and it lives between three and five word long queries.

Will this change how you about the way you approach SEO terms?