JAZD Markets, Inc.

All the online leads in the world aren’t good unless lead nurturing is given the same priority as the goal of getting the leads in the first place.  Sales executives don’t really care about leads unless they know those specific leads have already put them in the running. So how do you give them leads that put them in the running?  You give them leads that may or may not be ready to buy but they are ready to establish a relationship, an introduction that guarantees connecting buyers with sellers especially in a complex sale.

In the online directory world, Category leads are real decision-makers who have been actively exploring your product and services in the past 30 days under your category heading.  They have been out fishing.  So handle the big fish with care.

When you want the attention of a busy person, your chances are greater if you introduce specific information on how to help them versus general information.  It’s the same with leads.

Category leads are specific, not general.  They are leads that live in your discipline.  They are leads that say I want to establish a relationship that will most likely lead to a sale.  Your Company has something that I am specifically seeking.  Find a way to nurture them.   Get sales to understand where Category leads sit in the sales funnel.  They are the ones that count.  And, that their first approach to these leads is to warm them up to your Company.  The close isn’t always on the first call.  But, the first step in an important relationship is always in the first round.

And by the way, an important tip and a one line commercial that’s relevant to you:  The ROI of a Category lead in the JAZD Marketplace is the best in the industry.  You get a lot of demo data about  buyers who are actively searching for your products and services (within 30 days) for less CPL, making the true value of these leads the economic win in your marketing funnel. 

Jazdlifesciences.com – jazdchemcials.com –jazdcommunications.com – jazdpackaging.com –jazdhealthcare.com – jazdsupplychain.com – jazdprocessing.com – jazdhotels.com – Jazdtech.com

Video adds immediate value to any marketing campaign. It’s an engaging means of communication and if done well can enjoy a life long after its initial marketing campaign is completed.

Here a few suggestions where to use a video after its campaign has run its course.

• Social Media: Don’t forget to update your corporate Facebook or Twitter status to include a link to your video and a quick sentence telling your fans what they’ll get out of watching it. Include it on your company’s LinkedIn page. You could add a link and a call to action in your status or you could create a discussion forum for your customers based on the subject of your video.

• Newsletters/Emails: What benefit to customers does your video spotlight?  Create a newsletter or an email campaign around this topic and send it to your customers and prospects down the line.

• Blog: Embed your video in a blog on the same topic. Including video to a blog not only adds content value, it also adds value from a visual standpoint.

• Other People’s Blogs: Add a google alert on the subject of your video and see if you can find people writing about a similar subject. Leave a thoughtful comment – no dry marketing speak allowed – along with a link to your video.

• Press Releases:Don’t forget to include your video in a press release! Studies have shown press releases with video included see more views. It’s great for SEO purposes as well.

Have other ideas on where to post video? Let us know in the comment field below – we always love feedback!

In a recently completed survey of 78 leading B2B advertisers across multiple vertical markets the message was loud and clear. B2B advertising is simply not working for the advertisers. Traditional on-line B2B venues like Trade Publications, Content Portals, On-line Directories and other such destinations are falling well short of expectations and advertisers are tired of empty promises. JAZD’s data shows that the vast majority of B2B advertisers in the study strongly felt that results of on-line programs with traditional venues was well below their expectations. Sentiment among advertisers was strong that traditional venues need to embrace better and more interactive ad functionality, higher volume qualified traffic and guaranteed results if they are going to slow the shift toward general search engines like Google.

B2B Advertisers stating that current on-line programs were NOT meeting their planned expectations along key dimensions:

• 88.5%  - Cost Per Action (CPA)
• 54.9%  – Cost per Impression (CPM)
• 78.2%  – Leads into the Pipeline
• 75.6%  – Top of the List Priority Display Ad Placement

One of the more interesting feedback points that came through load and clear was that as perceived value rapidly diminishes the cost for advertising was continuing to increase in all traditional venues. B2B Advertisers were very specific in their needs and recommendations for their advertising venue partners.

1. Guaranteed CPA’s and CPM’s
2. High qualified traffic volumes
3. Free listings and offerings for immediate value
4. Ability to contextually present content with our products
5. Directory functionality that highlights vendor and product value
6. Ability to directly measure the results from an investment with a traditional B2B publishers

In general, it is safe to say that little has changed in the world of on-line advertising with B2B content publishers, including improved results. Traditional B2B publishers have been reluctant to invest in developing state of the art interactive ad platforms for their clients. They have failed to embrace technology and traffic generation capabilities and have leaned on the traditional value of their “brand” as the reason for advertisers to spend their tight budget dollars with them. This is simply not working any more as books get thinner and unique visitors and relevant page views diminish. B2B Advertisers are now demanding more and they are getting it in other venues.

In a related study over 53% of the publishers readership no longer looks to them as a viable place to seek out information when they are making a considered purchase. B2B Publisers sole existence is really to bring buyers and sellers together in a trusted environment that has a direct imapct for both parties. B2B Publishing needs a new approach and a new answer for this critical problem. While B2B publishers tangle with the maladies of paper based publishing (if you need any refresher course on this one simply pick up a recent trade publication or newspaper and note how thin it really is) you wonder who if dealing with the growth potential of the future and will the incumbent management size the day or simply yield the market to Google and the industry portals. That topic is for another rant on another day.

JAZD was built simply for the expressed purpose of offering B2B content publishers another option to exceed B2B advertisers increasing expectations.

JAZD operates multiple on-line B2B markets under the brands: jazdchemicals.com, jazdenergy.com, jazdtech.com, jazdfoodandbeverage.com, jazdconstruction.com, jazdtelecom.com, jazdmanufacturing.com, jazdhospitality.com , jazdelectronics.com, jazdoilandgas.com, jazdpackaging.com where buyers can easily find and the right product/service.  JAZD establishes partnerships with B2B content publishers that allow them to focus on their brand while mutually building traffic and revenues.