JAZD Markets, Inc.

B2B directory, what it is? And why is it necessary to register in a B2B directory? How do you use a B2B directory? For any businessman involved in B2B trading should know the answer of these questions.
What is a b2b directory?

A b2b directory is a global marketplace for international buyers and sellers. It is an online platform where you can find new products and business partners. Let’s say you are an apparel manufacturer and want buyers to find you from all around the world. The best way to make your company known to the global world is to register with a b2b directory and start promoting apparels there. It is like yellow pages for traders where all business information can be found easily.

Advantages of using a B2B directory

Getting a chance to introduce your company to global buyers: Introducing yourself is one of the most important part of selling products online. It is always required that your company is always known to others. Buyers should know about your company profile which depicts your credibility. All information about your company, your products and services should be presented in a professional manner in a directory.

Display more products means more buyers and more business: You can give all the complete details about your products on b2b directories. It is a fact that the more products you display, the more buyers you attract. One thing should always be remembered that a potential buyer uses keywords to find your products. For example, if Supplier X displays 1 product and Supplier Y displays 10 products then obviously Supplier Y will attract 10 times more buyers than Supplier X. Similarly as a supplier, you post 1 product and your direct competitor posts 5 products. If you are attracting 100 buyers through your 1 product then your competitor will be attracting 500 buyers. There is huge difference in it, isn’t it?
Post your latest deals or offers: Whenever there is a new product or deal, you can post it online on a directory. These “Sell Offers” are a great way of attracting buyers. So, post as many offers as you can. You can also edit your offers when the promotion expires or create more offers if you run more campaigns.

Keep track of new offers and services: Another advantage of using a b2b directory is to keep up with the latest market trends through trade alerts. You as a supplier can easily monitor who is the latest entrant in your industry. You can simply subscribe to “Trade Alerts” and keep an eye on your competitors and their products.

The bottom line is when you register in a b2b directory; you are climbing the ladder to success. Whether you are a buyer or supplier, an online directory is indispensable for all traders interested in growing their business at a rapid pace. A business to business directory must be used effectively to ensure that buyers manage to find you and contact you instead of your rivals.

JAZ’D! operates multiple on-line B2B markets under the brands: www.jazdchemicals.com, www.jazdtech.com, www.jazdlifesciences.com, www.jazdhotels.com where buyers can easily find and the right product/service.
For more information visit JAZD Markets at www.jazd.net .

In a recently completed survey of 78 leading B2B advertisers across multiple vertical markets the message was loud and clear. B2B advertising is simply not working for the advertisers. Traditional on-line B2B venues like Trade Publications, Content Portals, On-line Directories and other such destinations are falling well short of expectations and advertisers are tired of empty promises. JAZD’s data shows that the vast majority of B2B advertisers in the study strongly felt that results of on-line programs with traditional venues was well below their expectations. Sentiment among advertisers was strong that traditional venues need to embrace better and more interactive ad functionality, higher volume qualified traffic and guaranteed results if they are going to slow the shift toward general search engines like Google.

B2B Advertisers stating that current on-line programs were NOT meeting their planned expectations along key dimensions:

• 88.5%  - Cost Per Action (CPA)
• 54.9%  – Cost per Impression (CPM)
• 78.2%  – Leads into the Pipeline
• 75.6%  – Top of the List Priority Display Ad Placement

One of the more interesting feedback points that came through load and clear was that as perceived value rapidly diminishes the cost for advertising was continuing to increase in all traditional venues. B2B Advertisers were very specific in their needs and recommendations for their advertising venue partners.

1. Guaranteed CPA’s and CPM’s
2. High qualified traffic volumes
3. Free listings and offerings for immediate value
4. Ability to contextually present content with our products
5. Directory functionality that highlights vendor and product value
6. Ability to directly measure the results from an investment with a traditional B2B publishers

In general, it is safe to say that little has changed in the world of on-line advertising with B2B content publishers, including improved results. Traditional B2B publishers have been reluctant to invest in developing state of the art interactive ad platforms for their clients. They have failed to embrace technology and traffic generation capabilities and have leaned on the traditional value of their “brand” as the reason for advertisers to spend their tight budget dollars with them. This is simply not working any more as books get thinner and unique visitors and relevant page views diminish. B2B Advertisers are now demanding more and they are getting it in other venues.

In a related study over 53% of the publishers readership no longer looks to them as a viable place to seek out information when they are making a considered purchase. B2B Publisers sole existence is really to bring buyers and sellers together in a trusted environment that has a direct imapct for both parties. B2B Publishing needs a new approach and a new answer for this critical problem. While B2B publishers tangle with the maladies of paper based publishing (if you need any refresher course on this one simply pick up a recent trade publication or newspaper and note how thin it really is) you wonder who if dealing with the growth potential of the future and will the incumbent management size the day or simply yield the market to Google and the industry portals. That topic is for another rant on another day.

JAZD was built simply for the expressed purpose of offering B2B content publishers another option to exceed B2B advertisers increasing expectations.

JAZD operates multiple on-line B2B markets under the brands: jazdchemicals.com, jazdenergy.com, jazdtech.com, jazdfoodandbeverage.com, jazdconstruction.com, jazdtelecom.com, jazdmanufacturing.com, jazdhospitality.com , jazdelectronics.com, jazdoilandgas.com, jazdpackaging.com where buyers can easily find and the right product/service.  JAZD establishes partnerships with B2B content publishers that allow them to focus on their brand while mutually building traffic and revenues.