JAZD Markets, Inc.

The days of the unreadable doctor’s prescription could soon be over. Did you notice the last time you went to your doctor’s office, your doctor carried around a laptop or a handheld PC to document your symptoms and send a prescription to your local pharmacy. Being at the HIMSS show really gave me a sense of how technology is starting to integrate into healthcare. Exhibitors were displaying innovative tools to use in the hospitals like special beds with digital readouts and alarms, ambulatory EHR and e-prescribing, imaging, electronic health record software, e-healthcare identity solutions and so much more. It’s not long until we start using tricorders, like the ones they use in Star Trek.

The HIMSS 2009 conference, at the McCormick Center in Chicago, was jammed packed with over 900 exhibitors including big players like; Philips, AT&T, Hill-ROM, LG Electonics, MedQuist, intel Health and OnBase. It was obvious that the big technology companies knew that healthcare was a growing and thriving marketplace. It was evident that this industry needed a marketplace that was more interactive, static ads or just a product description in an ordinary directory could not possibly do these companies justice.

JAZD and FierceMarkets has joined forces to solve this problem. The FierceMarketplace: HealthTech directory incorporates JAZD’s industry leading directory platform, where suppliers can bring their products to life and add dimension with multi-media, product specs and images and get instant buyer interaction with ratings and reviews. FierceMarkets adds an important layer of content that provides industry critical news, that will keep buyers coming back again and again.

During the show, I wanted to get the word out to Health Technology companies and alert them that the new HealthTech directory will be open for business this summer. Most importantly, the HealthTech directory’s supplier portal will be opening on May 15^th, allowing these companies to begin to get their company listed in the directory and start to upload videos, podcast, whitepapers, product specs and fully populate their company Micro-site for free (for a limited time) before the buyers arrive this summer allowing them to start getting leads on opening day. There is nothing else quite like the HealthTech Supplier portal. It is an easy to use, self service portal where companies can take control of their company’s brand by mapping specific categories to their products and services. The HealthTech directory’s taxonomy is 3 levels deep, making sure that buyers can find specific products like, hospital information management software, quickly and easily.

We expect by HIMSS 2010 the HealthTech directory will be the hub for conducting real business in real time for both buyers and suppliers.

JAZD Supplier’s Space: Information and News Addressing the Supplier’s Point of View.

Life Sciences companies are frustrated with uploading their products. This leads to a non-viable, out-of-date on-line product catalog.

Many life sciences companies, like Thermo Scientific and Bio-Rad have several thousand products available to sell in their catalog. The task of transferring all those products into an on-line directory could be daunting, to say the least. The process is extremely time-consuming and at a minimum, it may take one employee a whole day, each month to keep up with this necessary evil. Is there an alternative or are they stuck with the cumbersome task of organizing their data to fit into a non-intuitive, industry-specific product catalog?

To add fuel to the fire, not only is it difficult to add or update products, but one well-known directory only recommends quarterly updates. Both of these factors quickly translate to an out-of-date product directory. The key to being successful in this space is updating and editing often to keep the offerings fresh and viable. If buyers enter the directory and take the time to search for products to purchase, and find that most of the products are no longer available or they can’t find the latest and greatest, they will go somewhere else. It only takes one bad experience to cause this potential buyer to leave and find an alternative. This could mean a lost sale for the supplier.

Is there a solution or an alternative? JAZD Markets has conducted significant research and is making great progress in developing a user -friendly tool, with the supplier’s needs in mind. Specifically designed to cut down the amount of time it takes to upload or edit products going into a product directory.

This will give the Life Sciences’ companies and their employees access to real-time product adds and updates. The ultimate goal is to give the buyer a great experience. If they are finding all the best choices and are finding the most current offerings, it makes purchasing fast and easy. The buyers will quickly come to rely on this resource and come back again and again.