JAZD Markets, Inc.

B2B directory, what it is? And why is it necessary to register in a B2B directory? How do you use a B2B directory? For any businessman involved in B2B trading should know the answer of these questions.
What is a b2b directory?

A b2b directory is a global marketplace for international buyers and sellers. It is an online platform where you can find new products and business partners. Let’s say you are an apparel manufacturer and want buyers to find you from all around the world. The best way to make your company known to the global world is to register with a b2b directory and start promoting apparels there. It is like yellow pages for traders where all business information can be found easily.

Advantages of using a B2B directory

Getting a chance to introduce your company to global buyers: Introducing yourself is one of the most important part of selling products online. It is always required that your company is always known to others. Buyers should know about your company profile which depicts your credibility. All information about your company, your products and services should be presented in a professional manner in a directory.

Display more products means more buyers and more business: You can give all the complete details about your products on b2b directories. It is a fact that the more products you display, the more buyers you attract. One thing should always be remembered that a potential buyer uses keywords to find your products. For example, if Supplier X displays 1 product and Supplier Y displays 10 products then obviously Supplier Y will attract 10 times more buyers than Supplier X. Similarly as a supplier, you post 1 product and your direct competitor posts 5 products. If you are attracting 100 buyers through your 1 product then your competitor will be attracting 500 buyers. There is huge difference in it, isn’t it?
Post your latest deals or offers: Whenever there is a new product or deal, you can post it online on a directory. These “Sell Offers” are a great way of attracting buyers. So, post as many offers as you can. You can also edit your offers when the promotion expires or create more offers if you run more campaigns.

Keep track of new offers and services: Another advantage of using a b2b directory is to keep up with the latest market trends through trade alerts. You as a supplier can easily monitor who is the latest entrant in your industry. You can simply subscribe to “Trade Alerts” and keep an eye on your competitors and their products.

The bottom line is when you register in a b2b directory; you are climbing the ladder to success. Whether you are a buyer or supplier, an online directory is indispensable for all traders interested in growing their business at a rapid pace. A business to business directory must be used effectively to ensure that buyers manage to find you and contact you instead of your rivals.

JAZ’D! operates multiple on-line B2B markets under the brands: www.jazdchemicals.com, www.jazdtech.com, www.jazdlifesciences.com, www.jazdhotels.com where buyers can easily find and the right product/service.
For more information visit JAZD Markets at www.jazd.net .

It’s interesting the challenges that on-line marketers have today. Where do I continue to position our Ad spend? What real results can I expect if I make this commitment? Will my marketing budget get cut significantly over the next couple of months? How do I get the results that we need with less resources available?

One thing is likely a certainty and that is that marketing budgets will continue to shrink placing ever more importance on the few dollars left to spend. Conventional thinking tends to error on the side of eliminate every thing except those that are directly linked to leads, the pipeline and deals more specifically. Sounds like the right plan but how many marketers really measure the results with enough clarity to really know which campaigns and venues really delivered. The truth is far fewer than one would expect.

Directory marketing has traditionally been one of the first to go in down economic times largely because of the perceived lack of traffic and the inability of the advertiser to engage the prospect in any form of meaningful interaction. Is this the result of Directories being a poor lead generation and pipeline staple for advertisers or more a reflection of the current weakness of capabilities and traffic associated with them. I beleive the truth is a little bit of both and there lies the opportunity for marketers and directories alike.

If one looks at the reason that Directories exist it is to help buyers quickly find sellers. What a great place for marketing to spend lots of money and get real value in the form of qualified leads ready to make purchases? Sellers want to be there simply put becasue they want to hang out where the buyers are. So having a complete listing of all companies in a space and their complete portfolio of products well populated is essential to the value that a Directory can offer a buyer and by association the sellers. In fact, that is today one of the last things that Direcotries do. There are very few tools for buyers to narrow in on the best fit vendor and when they dig into the company roster what they find are the few companies that have some form of sponsored (paid) listing only. In markets where 100’s if not 1,000’s of companies provide valueable services and products there are sparsely few represented. It is the underlying economics of the Direcotry which cause this maldy in the first place. Directory operators, often times B2B Publishers, have put the cart before the horse and built Directories with an eye toward how can we get advertisers to spend display ad dollars on a CPM basis with us. How much space can we actively sell to the 100 or so clients that we now sell display ad space in the paper based publication to?

With all this given as the current State of the State in B2B Publishing and Directories there are emerging options that will be game changing for the buyers and the sellers. JAZD is partnering with a very select group of B2B Publishers to create the de facto vertical market Directory platforms. JAZD directories are built under one basic premise which is that you must help the buyer quickly find the right product at the right price. To accomplish this the buyer must find complete listings of companies and products and have the ability to compare them and get real ratings and reviews from other buyers that have made similar decisions. In short, the Directory must be built for the buyer. With a foundation of 1,000’s of buyers every month finding the right companies to purchase from the sellers will be able to spend marketing dollars to accomplish what they have wanted all along. The ability to represent their company in a differentiated light to qualified suspects and prospects that are actively considering making a purchase.

JAZD has engaged marquee B2B Publishing partners in Chemicals, Oil & Gas, Communications, Life Sciences, Healthcare, Hotels and Technology over the past several weeks. JAZD will launch these Directory markets during the summer of this year. Finally, a Directory business that is built to serve the ultimate client the Buyer. Sellers will love the capabilities to distinguish themselves in front of select Buyers and take advantage of the flat rate, performance based  options that put immediate and tangible results within the shrinking budget of every marketer.