SEO, SEO, SEO
Enter any online-online marketing help forum or discussion group and you’re guaranteed to see a myriad of posts about the subject.
“SEO Help!” “Long-Tail Terms, Worth It?” “Five SEO Tips to Drive Traffic.” You get the idea.
Well for those of you who swear by the Three-Word-Rule you can give yourself a big ol’ pat on the back for being right . . . for the most part.
Chitika, an ad network (you may know them from their iPad tracker), recently published results showing that there is a “SEO Sweet Spot.” And according to their findings, most organic search traffic was the result of three-word searches.
Chitika came to this conclusion after looking at a sample of 41,103,403 impressions of search engine traffic coming into their network between June 13th and 19th.
“Within the sample, 10,710,579 impressions – some 26% of all search traffic – came from three-word searches,” Chitika posted. “The next top word counts were two-word (19%), four-word (17%), and finally one-word (14%). “
And if your query is longer than five words you can forget about it being effective. According to Chitika “Any query beyond five words will see dramatically lower traffic, throwing into perspective just how fragmented traffic from long queries really is.”
Chitika also took a deeper look into whether there was a correlation between the word count of a query and a visitor’s intent when it comes to advertising click rates.
Turns out there is.
In the case of advertising click rates; having 5, 6, and 4 word search terms is best.
The conclusion? There is a definitive window for success in search optimization and it lives between three and five word long queries.
Will this change how you about the way you approach SEO terms?