Marketing Dashboards – More Important Than Ever!
Top of mind for most CEO’s these days is a return-on-investment in every area of their companies’ spend. Most marketing pros know that marketing is always under the microscope, pushing marketing analytics front and center on a daily basis.
CMO’s now need to set the stage in their organizations for achieving the CEO’s confidence in the marketing spend and marketing dashboards can help step up that process.
Demand Metric , the Analyst Perspectives Blog, frames the importance of a good marketing dashboard and how to build one.
The 7 key stages of implementing a marketing dashboard:
- Discuss the Project with Steering Committee
- Assemble a Project team & Complete Project Plan
- Review Data Sources & Identify Gaps
- Select Critical Performance Metrics
- Build a Framework for Measuring Results
- Develop a Brand Scorecard
- Select a Marketing Dashboard Solution
Read more on the execution at Demand Metric.
While marketing dashboards are not for every organization, measuring marketing effectiveness and identifying gaps in opportunities may result in gaining or losing revenue, as well as increasing the efficiency of the marketing spend.