Corporate blogs set the tone
According to MediaBistro, only 22% of Fortune 500 companies have corporate blogs. That percentage should climb considering that corporate blogs have so much upside. PR works. More important, a corporate blog is interactive and gives you instant connectivity to all your stakeholders. A well done corporate blog can communicate a company’s values, pride, passion, and customer engagement, as well as delivery performance, all in one platform.
One corporate blog that often gets showcased as a best practice by blog reviewers is General Motor’s Fastlane blog. GM’s Fastlane blog is packed with information, is well organized, includes lots of pictures, and is updated frequently. It implies action and innovation.
Like other marketing platforms, you decide your rules of engagement. In addition to your company spokesperson, you can open the doors to other industry gurus as well. You can continually replay your messaging in a variety of ways. Keep it interesting. Make sure it’s interactive. Serve your customers.
Frequently visited sites such as Bloggingtips.com can give you guidance from coming up with content ideas to production and posting. Copyblogger.com is one of the kings on blog writing. Technorati.com provides some useful tips including what not to do with a post on some reasons why corporate blogs fail.