Chief Marketing Officers Want Instant + Effective Reporting on Marketing’s ROI

You can’t manage what you can’t measure.   And, what and how you measure counts most.  Hard metrics vs. soft metrics need to stand out.  The new marketing agenda requires ROI to be measured on short-term payouts and not as part of the overall marketing budget that caters to long term objectives such as product introductions, brand awareness and other umbrella activities.  Since you need  to separate it, we’ve done it for you.

The new JAZD reporting system:

  • Saves you Management Time
  • Gives you Metrics that Matter
  • Provides Lead Nurturing Intelligence at your Fingertips

The dashboard below demonstrates your payout.

jzd-get-results-3-sm

  • You get details on the number of touch points to your potential customers and fine-tuned metrics.
  • We’ve calculated your dollar value for you.  You don’t have to pore through reports.
  • We have categorized your online leads with behavioral data and other elements to help you transition effectively from marketing through the sales cycle.

This entry was posted on Monday, November 15th, 2010 at 6:09 pm and is filed under JAZD News, Lead Generation, Marketing News, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

 

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