JAZD Markets, Inc.

That is the question.

Ever tried to use a hammer to tighten a screw? No? Then I would stay away from using Twitter as a push marketing tool.

Confused? Well, I bet if you did use a hammer to slam in a screw you wouldn’t be irate at the hammer manufacturer for the dents and cracks its product left behind. You’d know those marks were left because you used a great tool for the wrong purpose.

This is how I approach the Great Twitter Debate. Is it a huge Marketing Time Suck or is it an Innovative Marketing Tool?

Now, I’m by no means a Twitter fan girl. Its frequent crashes are frustrating and finding the right platform with which to access your stream can be annoying. I mean, come on. Why isn’t the Twitter platform the best platform?

That aside, I believe Twitter is an Innovative Marketing Tool . . .  When used correctly.

I’ve found it to be a very useful to listen in on conversations about my company’s brand.

Twitter allows us to be the flies on the wall in our customers’ and in industry experts’ closed-door meetings. Think your latest product launch went off without a hitch? Well, before you give you and your team the proverbial pat-on-the-back, head to twitter and search your company name. What was your customers’ experience? Did the industry have a reaction to your incredible new product or service? If they did, was it positive or negative?

In the positive and negative scenario, creating and keeping up a corporate Twitter account allows you to react to customer feedback and industry feedback in real-time.

Find an unhappy customer? Reply to their Twitter handle and offer your personal assistance. Find a brand evangelist? Reply to their Twitter feed with a heartfelt “Thank You,” or better yet, a tangible reward. Doesn’t need to be big reward – ask them to Direct Message you their address and send them a tchotchke you keep on hand. The people at TechSmith do this very well. Tweet something positive about their screen capture tool Snagit and they’ll send you a titanium spork!

My advice to you is, if you haven’t set up a twitter account for your brand yet, do so soon. Use it as a tool to engage your customers and to network with like-minded businesses in your industry.

Just stay away from hammering your products home. You’ll only wind up bruising your brand.

Tags: advertising, b2b directory advertising, fierce markets, Healthcare, jazd, Jazd Markets, jazd markets inc, online, online directory, online marketing, SEO, social media, twitter, twitter tips

This entry was posted on Tuesday, July 27th, 2010 at 1:22 pm and is filed under Marketing News, Online Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.