Top of mind for most CEO’s these days is a return-on-investment in every area of their companies’ spend. Most marketing pros know that marketing is always under the microscope, pushing marketing analytics front and center on a daily basis. CMO’s now need to set the stage in their organizations for achieving the CEO’s confidence [...]
According to MediaBistro, only 22% of Fortune 500 companies have corporate blogs. That percentage should climb considering that corporate blogs have so much upside. PR works. More important, a corporate blog is interactive and gives you instant connectivity to all your stakeholders. A well done corporate blog can communicate a company’s values, pride, passion, [...]
In the world of business buyers, product directories are essential. Marketers looking for product directories to do business with should choose directories that offer state-of-the-art technology. Reason: When buyers go to a directory to do research, they want as much information as possible on the products and the company in a single user experience. [...]
Marketing-as-a-Service (MaaS) is a technology-driven platform that allows marketers to gain access to large networks of qualified buyers on demand using self-service tools. Marketers can do anything from powerful sales prospecting to educating customers at no risk and no obligation in adaptable platforms where they can routinely change marketing and brand positioning messages. As business-to-business [...]
You can’t manage what you can’t measure. And, what and how you measure counts most. Hard metrics vs. soft metrics need to stand out. The new marketing agenda requires ROI to be measured on short-term payouts and not as part of the overall marketing budget that caters to long term objectives such as product introductions, [...]
All the online leads in the world aren’t good unless lead nurturing is given the same priority as the goal of getting the leads in the first place. Sales executives don’t really care about leads unless they know those specific leads have already put them in the running. So how do you give them [...]
Today is a great day at Jazd Markets. We are thrilled to announce we’ve formed a partnership with the technology content gurus at Technology Business Research, Inc. (TBR)! We’re committed to forging strong, mutually beneficial partnerships with like-minded businesses (learn more about partnering with Jazd Markets here) and this relationship with TBR is a perfect [...]
That is the question. Ever tried to use a hammer to tighten a screw? No? Then I would stay away from using Twitter as a push marketing tool. Confused? Well, I bet if you did use a hammer to slam in a screw you wouldn’t be irate at the hammer manufacturer for the dents and [...]
Video adds immediate value to any marketing campaign. It’s an engaging means of communication and if done well can enjoy a life long after its initial marketing campaign is completed. Here a few suggestions where to use a video after its campaign has run its course. Social Media: Don’t forget to update your corporate Facebook [...]